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How is the ice cream market under novel coronavirus?
Time:2020-05-07 Source: Hits:

This year, there was an outbreak of novel coronavirus around the world, which affected many industries. Affected by the epidemic situation,many people are isolated at home, the way of people’s life and shopping has changed greatly.


In face of coronavirus, people need to vent to relieve anxiety, so many people buy ice cream. This shows that in special cases, if the product can meet people's emotional needs, it will achieve unexpected results. This is the best chance for our ice cream manufacturer! What can we do?

ice cream equipment

1. Discover household consumption potential

Compared to other countries around the world, the scenario of eating ice cream made by ice cream equipment at home is not common in China: less than half of Chinese families in a year will enjoy ice cream at home. In the ice cream family consumer market, in the worst month when the coronavirus outbreak, the number of purchases, frequency, and single purchases rose comprehensively. It shows that, to ease negative emotions, the class at home/work at home, enjoying ice cream at home is becoming more important. If manufacturers can seize the opportunity and follow the trend, continue to encourage consumers to "enjoy ice cream at home", there is no doubt that it will bring huge returns in the future.

2. Short-term and long-term strategies

In the short term, manufacturers can adjust their advertising strategy for packaged ice cream made by ice cream equipment , increase online advertising. While encouraging consumers to “enjoy ice cream at home”, we also have to ensure ice cream supply in offline stores. During self-isolation, convenience store and ice cream shop near the community are good choice for customers. At the same time we should pay more attention to online sales.

In the long term, as people pay more and more attention to keeping healthy and fit, it may be an important resistance to the development of ice cream industry. Therefore, innovation with the topic of health is an important opportunity for the future development of ice cream products.

Ice cream manufacturers should seize this opportunity to allow consumers to develop the habit of "enjoying ice cream at home" even during the off-season. This will not only make up for the losses currently caused, but also help the market develop in the future. At the same time, we must be fully prepared for the coming summer. When our lives return to normal, competition for ice cream products market will be more intense.


Wuxi Danxiao Machinery Co., Ltd. specializes in the production of ice cream equipment and ice cream extrusion line with a history of more than ten years. We can provide you the perfect quality management system and warm and thoughtful after-sales service. I believe you don’t want to lose this chance.Just come and contact with us!

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